Blog
Notes from a
new team.
Practical guides on planning, designing and building websites, web apps and SaaS products: the decisions, the trade-offs and the questions to ask. Written in plain language by the people who do the work.
Guides
Latest articles
On the list
What we plan to write about
- 01
Scoping an MVP without overbuilding
How to decide what ships first, what waits, and what never gets built.
ProductPlanned - 02
Designing a multi-tenant SaaS from day one
The data and permission choices that are cheap now and painful to change later.
EngineeringPlanned - 03
CI/CD that balances speed and safety
A small pipeline that lets a young team ship often without breaking things.
EngineeringPlanned - 04
Mobile-first design systems
Tokens, components and the rules that keep an app consistent across screens.
DesignPlanned - 05
Two-week sprints and weekly demos
How we run a project so you always see working software, not status reports.
ProcessPlanned - 06
APIs other developers enjoy using
Naming, errors, versioning and docs: the small details that make an API feel good.
EngineeringPlanned
Our rules
How we will write
- 01
Plain language
If a founder cannot follow it, we rewrite it. No jargon to sound clever.
- 02
Real examples
Every article is built around something we actually built or tried, with the code or the screens to show for it.
- 03
Honest trade-offs
We will say what did not work and where our advice stops applying. A good answer usually starts with 'it depends'.
Be there for the first one
Follow along, or tell us what to write first
We share what we are building as it happens. If there is a question you wish someone would answer properly, send it to us and it moves up the list.